Fashion for Youth

The fashion industry has long been known for its ability to lure consumers with the latest trends and fashions. In recent years, however, the industry has begun to explore new and innovative ways of targeting Indian youth. “Fashion for Youth” is setting a new trend in the industry, as more and more designers are exploring innovative ways of incorporating Made in India into their designs. While many international brands have adopted Made in India labels to differentiate themselves from their competitors, Heyuva designers have started their own businesses using locally sourced materials to create innovative and sustainable. Heyuva is a marketplace for Indian youth to connect directly with the designers behind these unique products and help them grow their businesses through increased visibility and brand recognition. “Fashion for Youth” encompasses a wide range of different product categories including apparel and accessories for men and women as well as home and lifestyle items. Our focus has always been on providing consumers with unique and high quality products that appeal to all different types of customers. Our founders believe that in order to truly define the future of the fashion industry, we must work together to produce sustainable products that not only look great but have a positive impact on the environment as well.